Premium Rate Competitions and Promotions

Phone and Text Competitions

Premium rate competitions are an effective yet simple way to involve customers in your products and services. They have the added advantage of generating revenue for your business.

Competitions can be run via premium rate phone numbers in phone-to-win competitions, or via premium SMS in text-to-win competitions. Promotions can be advertised via on-pack advertising, TV and radio.

X-on Capacity

X-on has the expertise and capacity to successfully run any level of promotion via premium rate non-geographic number or premium SMS. No matter how many subscribers your service generates, there will never be an engaged signal or delay in SMS delivery (allowing for network factors outside our control). We use Tier 1 connections with all the major networks and our multi-site resilience ensures even the largest premium rate campaigns will run smoothly.

Phone-to-Win Competitions

X-on provides all the services required for revenue generating phone competitions:

	Helping to create a bespoke competition concept
	Providing either premium rate, national, lo-call or a freephone phone number (depending on your objectives)
	Supply and run the technological infrastructure
	500 phone lines
	Audience response feedback
	Scripting
	In-house voice artist
	Data reporting
	Promotion management
	Comprehensive support
	Select the winners

Real time reporting on our website via a secure login.

Text-to-Win Competitions

With its appeal to the younger market SMS is the ideal vehicle for promotional marketing and on-pack competitions. Due to the ease of being able to text from any location Text-to-win competitions generate a huge response.

Depending on the tariff set, SMS Text-to-Win competitions can also generate revenue for your business.

Entrants send in a keyword to one of our memorable short code mobile numbers, for example, if you are promoting your breakfast cereal the keyword could be 'fruitfest' - easy to send and promotes the cereal's fruit content.

The keyword and shortcode will need to be included in any advertising promoting the competition, along with the costs associated with entering the competition.

Real time reporting on all aspects of the campaign is accessible on our web site via a secure login.

Subsequent to the competition, all entrants can be sent special consolation offers to enhance the profile of the product.

The entrant's mobile phone bill is charged the entry fee using reverse SMS billing:

	The entrant sends the keyword to enter (charged at their usual operator rates)
	We send a text message costing them your chosen price point (25p/50p/75p/£1.00/£1.50) Their mobile phone bill is charged
	The networks in turn pay X-on
	X-on pays your business based on a tiered scale (reflecting the number of SMS received per month)

Phone and SMS competitions are governed by a strict set of guidelines and anyone wishing to run a competition should consult www.phonepayplus.org.uk.

Dedicated Short Codes

X-on can also provide your promotion with a dedicated shortcodes operating on a range of tariffs, enabling your business to any number of promotions on that code using unlimited keywords. A 12 month commitment is usually required.

Track Record

We have an extensive track record in partnering with some of the world's biggest blue-chip clients and brands, aiding them to generate additional revenues through phone competitions.

Case Studies

For examples of X-on Hosted Premium SMS and Premium Rate Phone services in practice please review some Case Studies.