Premium SMS and Phone Case Studies

Recent Clients for Text-to-Win and Phone-to-Win:

Text to Win Promotions   United Biscuits (see below) Nokia/T-Mobile Co-op and Diet Coke Morrisons and Diet Coke PG Tips Brecon Carreg McCoys crisps

Phone to Win Promotions   Weetabix (see below) Bryant and May Robinsons Home Pride

Case Study: United Biscuits Rugby World Cup 2007 Campaign

A campaign based on the Rugby world cup 2007 and covering the UK and Ireland was promoted via 50 million packs of peanuts, biscuits and crisps across multiple United Biscuits brands. The promotion ran for the duration of the tournament and offered prizes ranging in value from £5.00 to £100,000 (E20,000 in Eire).

The competition entrant sent an SMS with the keyword 'MAN' plus a unique on-pack code to the advertised short code number. The entrant was then sent a reverse billed message of 25 pence (billed to their mobile phone) nominating a team, a player number and a cash prize value. The entrant would win the cash prize if the player nominated for them was named as man of the match in any of the games during the tournament.

X-on provided the SMS platform for the Ireland and UK short codes and with large volumes of SMS being processed a high level of support was provided.

Case Study: Kelloggs Breakfast Cereals Instant Win Phone Competition

Consumers needed to call a promotional premium rate phone number and insert a unique reference code which was printed on breakfast cereal packs. The were informed immediately if they were a winner.

The promotion phone line was set up and maintained by X-on. We also selected the winners and provided Kelloggs with live on-line web feedback on the callers.

	1 Home Entertainment System
	15 Euro Soccer Weekends for Two
	50 Sporting Vouchers
	25 Mini Scooters
	1500 Inflatable Armchairs

Additional Case Studies:

Nokia: Text-to-Claim On Pack Promotion
Purchasers of Nokia 3320 handsets through a T-mobile plan could claim a Xpress-on Fun Shell by sending an SMS containing their name. SMS services including shortcode, keyword and reporting were supplied by X-on.

Weetabix Virtual Games: Phone-to-Win and Web On Pack Competition
Consumers could enter via the web or by phone. By calling the competition premium rate line, and inputting their on-pack unique competitor number, consumers were entered into a running, cycling or swimming race and hear race audio with sound fx. The winners were then taken to the automated system to select their prize. X-on provided 0871 number, inbound lines, the automated IVR phone system and all audio.

Doritos/Blockbusters: 0870 Information Line On Pack Advertisement
Advertised on-pack in Northern Ireland, a 0870 recorded information line explaining how to redeem in-pack voucher for free cinema tickets.

Bryant & May Extra Long Matches: Phone-to-Win On Pack Competition
In order to win garden furniture , consumers call the on-pack 0871 number to enter their on-pack URN.

Robinsons Fruit Spring: Text-to-Win On Pack Promotion
In order to win household cleaning and ironing for a year, entrants needed to SMS an on-bottle URN. SMS services including shortcode, keyword and reporting were supplied by X-on.

Homepride Cook-In-Sauce: Phone-to-Win On Pack Promotion
In order to win a family holiday in Florida, consumers called an on-pack 0871 number and entered their on-pack URN.

Muller Rice, HP, and Sainsburys Bank and many others have also been provided hosted promotional phone services by X-on.